Author: Cher de Silva

To promote the Families for Life Council’s (FFL) “Share-the-Care” movement, the Ministry of Social and Family Development collaborated with Mr Brown (aka Lee Kin Mun) - a well-liked influencer in Singapore. The famed comedian and "Blogfather" of Singapore shared the “Kim Huat and the Ribbon”...

Many people are confused with SEO and SEM. Though they work together independently, they do complement each other in so many aspects. It involves completely different strategies. However, the outcome is the same, which is to increase your website traffic and visibility. So, before you...

January 2020 – ByteDance and Asia Travel Club (ATC), a member of the IH Digital group, announced its sales partnership recently with an aim to make support on Toutiao, Douyin and TikTok Ads more accessible for brands across Southeast Asia. The partnership allows regional clients...

Are you having trouble with Weibo verification lately? Getting your Weibo profile verified is a challenging process especially for businesses outside China as it requires a third-party agency to do so. IH Digital is Sina Weibo's appointed digital agency in Southeast Asia whose aim is...

The Lunar New Year might be the most awaited celebration in East Asian countries, especially in China. The main focus of the celebration of Chinese New Year is to bring families together. But other than that, the season also brings many opportunities for brands to...

For airlines, their customers’ digital journey begins from the second a customer stumbles upon a social media post about a top travel destination to the minute they start searching for flights. It continues the instance customers shortlist several airlines until the moment they finally book...

Social media marketing is the easiest way to reach your target market, and engage with influencers and brand ambassadors. Many start-ups use social media to introduce their brand because it’s the easiest to learn and also the cheapest. However, it is not easy to compete...

The future of digital marketing now is filled with social influencers – next to methods such as SEO and SEM. Today, influencers can be independent bloggers, TV personalities, and even celebrities. But how do these people help digital agencies with their digital marketing strategies? Influencers Instantly...